Leonetto Cappiello (April 9, 1875-February 2, 1942) is one of the most widely recognized poster designers of the early-twentieth century, and is considered by many to be the father of modern advertising. Born in Liverno, Italy, Cappiello moved to Paris in 1898 where he began working as a caricaturist despite the fact that he never had any formal artistic training. Soon after, he signed a contract with the printer and publisher Pierre Vercasson, where his career truly began. His use of bold colors and figures against dark backgrounds and integration of the arabesque form were designed to capture the eye of passers-by, and have come to be known as his signature style. After the close of the First World War, Cappiello went to work for the publisher Devambez, affording him international circulation and recognition. Since his death in 1942, Cappiello's posters have been incorporated into major museum collections and exhibitions.
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