J. Howard Miller's We Can Do It! poster is one of the most iconic American images of the Second World War. Representing the cultural icon that has come to be known as Rosie the Riveter, the propaganda poster was produced in 1943 in order to boost morale of female laborers. The name "Rosie the Riveter" would not be attached to the figure until the 1980s, at which time it also adopted a message of feminism and gender equality. The bandana-bedecked woman was designed to be a symbol of hard work and encouragement during wartime, and some suspect that Miller based his image off of 17-year-old Geraldine Hoff, a factory worker in Ann Arbor, Michigan. We Can Do It! is one of the most frequently sought-after images in the US National Archives, and has come to be an emblem of American empowerment and solidarity.
